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Smarter SaaS

Growing B2B startups from Seed stage since 2013

SaaSwise provides leadership & hands-on execution for early stage founders.

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Analytics

Surface customer and prospect learnings to scale faster.

Coaching

Train key personnel to engage and execute with larger customers.

Enablement

Execute on building a consultative, multi-threaded buyer’s journey.

Hiring

Build a hiring process to attract the best talent at an early stage.

Leadership

Add experience to your most important initiatives + standups.

Technology

Focus your tech stack to generate revenue and to mitigate risk.

Innovative Products

Customers

mei

CEO, LeadiQ

Mei Siauw

“Initially, I brought Jon into LeadIQ as a sales advisor to help us with scaling our sales output. I quickly realized that Jon can cover far more ground, given his background as a founder. Jon not only helped us engineer a more consultative approach to our customer engagements, but he also contributed heavily to our overall operations and go-to-market execution.”

david

CEO, 15Five

David Hassell

"As a more historically product-oriented CEO with limited sales experience myself, Jon was an absolute godsend, and I can directly trace back our current success in the market to his help in the early days. If you’re a seed stage CEO looking to professionalize your early sales function and drive momentum, I would wholeheartedly recommend Jon for the job."

aleks

CEO, Feathr

Aleks Levental

"Dealing with Jon has been one of the rare instances where someone manages to exceed lofty expectations. I could write several expansive paragraphs describing all of the components of our company he's influenced and improved (GTM, prospecting, sales enablement, customer success, etc.) - and he would deserve every sentence."

nadim

CEO, Brightfunnel

Nadim Hossain

"If you're an early stage SaaS startup, I'd highly recommend you speak with Jon. For BrightFunnel, he did it all: figured out the value proposition, identified best-fit prospects, accelerated deals, established systems and processes, and hired a strong early sales rep. This contributed directly to our successful Series A raise."

Planning & Execution

Accelerate Revenue from Larger Customers.

SaaSwise provides On Demand Leadership & Tactical Execution by implementing attributes from best-in-class B2B SaaS organizations.

The top B2B SaaS companies in the world typically derive 40% of their revenue from the top 1% of their customers with 70% coming from the top 20% of their customers.

If you’re not strictly targeting small business, paying too much attention to the “average” customer can lead you astray.

You need to focus on the “tails” using a combination of product-led growth and “enterprise” go-to-market execution.

Focus on the Right Customers

Make it the fabric of your organization’s culture and ingrained in every decision across the team.

Use the Right Applications

Leverage technology to build knowledge faster, deliver amazing customer experiences, and scale faster.

Build the Right Team

Nurture your talent to foster an environment of transparency, experiments, and measurements.

Highlights

Combining Product & Sales-Led Growth

Product-led growth is only one piece to the puzzle. You’ll still need a sales ready product, strong enablement, decision data, and key personnel to achieve scale.

  • 2018

    Brightfunnel acquired by Terminus

    Pathgather acquired by Degreed

  • 2019

    Windsor Circle acquired by WhatCounts

    15Five Series B Funding

  • 2020

    Hazel acquired by Rise People

    Feathr Series A Funding

  • 2021

    LeadIQ Series B Funding

  • 2022

    15Five Series C Funding

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About

Jon Dwyer

Started as a bond trader for JP Morgan in the early 90s, then built and ran a SaaS company for a dozen years before helping early stage startups sell and succeed with mid-market/enterprise customers. I'm a big fan of culture-driven startups that seek process & technology improvements to accelerate employee and ARR growth.